Britney Spears wants to help fulfill your ‘Midnight Fantasy’. In December 2006, Elizabeth Arden, a global beauty products company, released the pop diva’s newest fragrance. To promote the scent, Spears, through the magic of Interactive Voice Recognition (IVR), will send you a sexy message.

Fans can choose from different activities, nicknames and gifts – all pre-recorded by Britney. These are then included in the special fantasy story the soon-to-be-ex-Mrs. Federline will relate to you the next time you pick up your phone.

Spears is thrilled about this idea. As she said in a press release, “It's so cool to personally reach out to my fans this way! I am really excited for people to get the calls and send 'midnight fantasy' messages to their friends from me. I absolutely love this new fragrance, and hope everyone is encouraged to try it.”

Britney is also making headlines this weekend for shaving off her hair and getting a new tattoo. This comes immediately on the heels of her ‘reported’ one-day stint in an Antiguan rehabilitation center.