Bravo likes competition-based reality TV programs. They have Project Runway, Top Chef, Top Design and the soon-to-air Shear Genius. One would think that would be more than enough, right? Not the folks at Bravo. They’ve decided to go ahead with the unfortunately-named project Money Shot. (Hey, I couldn’t even make this up!)

Money Shot, contrary to what the title suggests, is not about porn stars. It doesn’t even feature porn stars. (Thank heavens! I’m not sure I could handle another dose of Ron Jeremy on Reality TV.) Money Shot features shutterbugs. Well, paparazzo (plural: paparazzi). You know the photogs who take pics of celebs for big bucks.

According to the press release, “This reality competition concept takes aspiring photographers, pitting them in numerous challenges that test their skills at capturing the Money Shot. Judged by a panel of industry legends that make their living shooting, buying or posing on film, the photographers compete for a cash prize and an opportunity to have their work featured in PEOPLE magazine.”

The show is currently in development. No air date has been released yet.