Ian Ziering, who may best be known for his role as Steve Sanders on Beverly Hills 90210, is making quite an impression on the current season of Dancing with the Stars. The blonde-haired hottie, who is partnered with two-time winner Cheryl Burke, is rumored to have been approached by Playgirl to appear nude to the tune of $100,000. At least, that’s what the folks at InTouch Weekly are saying.

However, TMZ contacted a rep at the skin mag who told them that “Playgirl doesn’t have that kind of budget to play with.” Apparently, the rumor is just that, a rumor.

Of course, Ziering, who was once married to a Playmate (Nikki Schieler Ziering) is not likely to pose for the magazine even if the offer were valid. The truth is that in H-wood, a woman can pose for Playboy and jump-start (or improve) her career. If a man does it, well…his career is considered on a downward spiral as the folks that BuddyTV point out (and we agree). The fact that he’s on DWTS shows that he’s probably looking for a way back on series TV or a bigger vehicle to showcase his talents like films. He wouldn’t want to mess that up with a nude photo shoot.

Now, that’s a weird double-standard, isn’t it?